Production and printing of leaflets in Moscow

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All companies and firms realize that without advertising it is impossible to survive in the harsh conditions of competition. Make the company popular to promote its goods and services capable of only advertising. No accident it is called “motor trade.”

Leaflets and flyers are one of the most effective and economical ways to reports of your advertising message. Leaflet, along with a booklet – an effective way to attract customers, also very inexpensive.

Success depends on the leaflets to see if you have new customers, increase sales there. To advertising through flyers brings success, its design is very important. It must be such that at a distance flyer attracts the eye and causes a desire to read it. To achieve this is not so difficult – in design leaflets must be present bright colors, the font should be clear, large, legible even at a distance. Any leaflet should contain the basic idea is clearly executed. This can be a competent slogan calling for the purchase of goods or services. Or headers that cause concern. Create a competent flyer easy. Real help in making a successful advertising leaflets, combining not tolkoe ffektny appearance, but competently presenting advertising information, can only professional, so we advise you to entrust the production of leaflets professionals.

Production of flyers is not difficult, they are printed in all printing presses Moscow ways offset and digital printing.

The process of making the leaflets as other printed products, consists of several stages: design flyers, prepress, printing and design leaflets.

With the creation of the design of any product begins printing, including flyers. Following the development of the design layout and approval by the client, the next step is carried out – print leaflets.

Printing of leaflets in various ways: digital or offset. Digital printing is suitable for immediate and cost-effective production of short runs of leaflets, using offset printing can be cheaply and efficiently print large circulations.

Finishing flyers leaflets suggests finish to give it appeal. Very often, in the manufacture of mass circulation of leaflets, flyers finish do not exercise. And some situations, if the leaflets to be used at exhibitions or for distribution in the office potential customers leaflet varnish, trim using stamping or punching.

Competent and responsible compliance with all stages of manufacturing leaflets, allows you to get an attractive quality flyer that can serve as an effective carrier of advertising printing.

Interesting facts about the leaflets

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The term “leaflet” brings to mind the revolutionary struggle, because it is always flyer is the primary means of revolutionary agitation and propaganda. Now function leaflets certainly changed, though the function of propaganda leaflet continues to perform occasionally (especially during elections). From the printing point of view of the leaflet – it is just a piece of paper, the size of A4 and downward with any advertising information whose purpose is to find customers.

This type of print advertising the cheapest, because it uses only printing, no post-printing operations to the leaflet does not apply.

Subspecies leaflet flyer is having the same goal – to deliver information to the greatest possible number of potential customers. Interestingly origin of the term “flyer”. Like many of the terms of advertising printing, he came to us from abroad. This term comes from the word fly, that is angliytsski means “fly”. The fact is that in America before flyers were dropped from the high-rise buildings and scattered over long distances. There is another version of the origin of the word “flyer” – it means in English the word “fly”.

Nowadays Flyers have not scatter with high-rise buildings, and handed out on the street.

The main tasks of the leaflets distribution

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Attracting attention;
The ability to clear and understandable to submit the necessary information;
The ability to hold the attention of interested customers;
The biggest success leaflets – attract and interest potential clients, generate interest in his proposed information.

From the above it becomes clear that the advertising effect of return obtained from leaflets, depends largely on professional design and quality performance leaflets, ie what determines the appearance of the leaflets.

If an advertising campaign using leaflets, is for the company or the company’s first experience of this kind, they often, for fear of the possible risk, allow a very important error – printing leaflets in small editions, to “try” the effectiveness of this method of advertising. While leaflet – a first contact means, it is necessary and print them as much as possible. You can save on paper, on the size of leaflets, but not on the quantity. Because the return on leaflets as a means of attracting customers, the more, the more circulation of leaflets and the more of these advertisements distributed.

As practice shows, on average, with thousands of leaflets handed out without a thorough analysis of your potential audience, the most suitable places for the distribution of flyers, leaflets good design and proper, clear and precise, promotional offers should be about five calls. Therefore, to ensure a high enough rate of return of advertising, it is necessary to pay careful attention to the selection of areas, bearing in mind your target audience, the social level of the area, the location of the main traffic arteries, the presence and the number of firms and companies are competing with you and advertises itself using the same methods and etc.

Avoid mistakes, and knowing the number of leaflets distributed around for a specific period, you will be able to evaluate the effectiveness of your advertising campaign. Do not be discouraged if the effect of it will not be very great. The response from the means of initial contact is always low, so we advise you to print leaflets on a thin coated or simple offset paper in bulk. For more information about the recommended number of copies and delivery of flyers you can read in the article “Unaddressed delivery and distribution of promotional materials.”

As a result, a brief overview of the basics of advertising with leaflets, we note that in order to make your promotional printing quality was always require detailed familiarity with the activities of the company, its objectives and its competitors on the market for goods and services. And the above recommendations are approximate.

If you prefer, you can contact our company – we will be happy to perform for you a full range of advertising services – from design of leaflets and ending spread your advertising printing.

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